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Abstract Background

Make Confident Decisions in an AI-Accelerated Organization

AI strategy and governance advisory for leaders responsible for outcomes, not just adoption.

Potentiate advises leaders on AI strategy, governance, and decision clarity, particularly when AI efforts are stalled, fragmented, or high risk.

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Feeling uneasy, conflicted, or stuck is not a failure. It is a signal worth paying attention to.

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Leaders often reach this point when the real questions are no longer technical. They are strategic.

  • What am I actually committing the organization to?

  • At what point does moving fast start to erode trust?

  • How will I know whether this is actually creating value?

  • Who is setting direction, us or the vendors we have brought in?

  • What assumptions am I making about governance that could surface later?

 

We align leadership on what to commit to, what must be governed, and where AI should and should not be applied before scaling.

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This is the strategic layer that makes implementation durable.

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Request a 30-minute advisory call

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*Most clients begin with an Executive AI Strategy Briefing before moving into ongoing advisory.

APPROACH

Most AI efforts do not fail because of technology.

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They fail because organizations start in the wrong place, skip critical steps, or lack the governance required to sustain progress.

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I work with leadership teams at the moment before action, when pressure is high, direction is unclear, and the cost of getting it wrong is real.

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My role is to help organizations:

  • clarify what they are actually trying to achieve with AI

  • surface the real risks, costs, and constraints shaping their choices

  • identify what must be in place for initiatives to succeed

  • determine the first viable steps that will not stall or collapse later

 

This work sits upstream of tools, vendors, and implementation.

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I do not build systems or deliver software. I help leaders design the strategy, sequencing, and governance that make execution possible across the organization, not just within a single team.

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Because AI cuts across authority, risk, and accountability, I work most effectively with a clear mandate to engage leadership, governance, and delivery teams together. The goal is not speed for its own sake, but progress that can be defended, funded, and sustained.

"Wendy is smart and strategic. I saw this directly while working with her on various grant applications. If you have written grants before, you are likely playing checkers. Wendy plays multi-dimensional chess as she thinks how the seemingly smallest detail in a marketing assessment can drive everything from marketing to operations."

Zachary S. Brooks, PhD, EMBA

Founder & CEO, UGenome Biotech

Selected perspectives on AI strategy and governance from LinkedIn

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