AI is moving faster than most organizations can make sense of it.
Leadership teams are under pressure to act, but many are still determining where AI creates meaningful value, what deserves attention, and how to avoid wasted effort.
I help founders and leadership teams find clarity before complexity, cost, and fragmentation take over.
Who This Is For
This work is for founders and leadership teams who know AI matters but aren't sure where to focus.
Some are just beginning to explore. Others are already experimenting across teams and starting to feel the friction - duplicated effort, unclear ownership, initiatives that aren't connecting to business outcomes.
What they have in common: they're looking for direction, not more activity.
What I Do
I work upstream of implementation. My role is not to build tools or run programs — it's to help leadership teams make practical decisions about where AI creates real value, what's realistically achievable, and what needs to be true before initiatives scale.
This work typically begins with use case identification and prioritization, then evolves into broader questions around ownership, coordination, and organizational readiness as AI activity matures.
The goal is not more AI activity. It is clearer direction, stronger decision-making, and a more sustainable path forward.
What This Looks Like in Practice
An organization I worked with had introduced AI tools and encouraged teams to explore. Some moved quickly. Others weren't sure where to start. Leadership lacked visibility into what was gaining traction, what was creating value, or how to prioritize what came next.
The challenge wasn't enthusiasm or access to technology. It was the absence of shared criteria - no consistent way to evaluate use cases, no clear ownership for decisions, no structure for moving promising ideas forward. Experimentation expanded. Coordination didn't.
The work focused on creating that structure: a practical framework for evaluating and prioritizing use cases, clarifying ownership and decision rights, and giving leadership visibility into AI activity across the organization. The result was clearer direction, less fragmentation, and a more consistent basis for deciding what to pursue and what to set aside.
This pattern is increasingly common as organizations move from curiosity toward broader adoption.
How I Work
“ While others are playing checkers, Wendy plays multi-dimensional chess, thinking through how the smallest detail can drive everything from strategy to operations. ”
Zachary S. Brooks, PhD, EMBA
Founder & CEO, UGenome Biotech